About Us

My name is Ian Clark. 

I’m not a scientist or a doctor. I’m just a normal guy who started connecting the dots after I became overweight and severely ill. Let me explain… 

Ten years ago, on my 46th birthday, I hit rock bottom. I nearly lost my life. It wasn’t alcohol, or drugs… My health crisis was caused by something much more common:

Ignorance. 

I was living life under-rested and overtaxed. Not thinking about what I put into my body. Eating the ‘traditional’ diet. At the young age of 46, I woke up to the sobering fact that you reap what you sow. I’d neglected my health for years, thinking I was invincible, thinking nutrition didn’t matter.

I was overweight. 

Sick. 

I was running on empty. I just didn’t know it. I thought that I felt the way a middle-aged man should feel and accepted it.

You see, a funny thing happens when you work 50+ hours a week... when you’re trying to put food on the table for your family (I’ve got a big family): you put your health second. For me, my health wasn’t even on the radar. I wasn't reckless or anything like that, I was just eating the way I always had. Taking pills for any problem that came up. Ignoring stress. The day I turned 46 that all changed. 

My life changed…  

My body had started to unravel. The doctors told me I was suffering from MULTIPLE health conditions. They said I probably only had ten good years left. They wanted to open up my gut, stuff me with pills, manage the pain. I didn’t want to manage anything. I just wanted to be healthy again.

I wanted my life back.

I walked out of that doctor's office hopeless. Lost. I was trapped in my thoughts for days. Lost in regret. 

What if I had done things differently? 

What if I had done things better?  

Someone very close to me snapped me out of it. He woke me up. He reminded me that this is the real world. That things only get better when you make them better. I remember the day he came to me. He was calm, collected. He told me… 

“You’re broken. You don’t have time to feel sorry for yourself.”

That was the moment I decided to take my life back. That was the moment I decided that if I was broken, it was time to rebuild. I looked him in the eye, got up from my bed, handed him the family camera and told him to take a photo of me… 

This photo:

That’s me. Well, that was me. I’m not proud of it. Not because of the way I looked, because of the way I felt. Sick. Depressed. Tired. That guy right there was staring into an early grave, ready to try anything to reverse the clock. 

This photo represented ground ZERO for me. My lowest point. I was starting over, and I only had a small amount of time to do it in. I knew there had to be a natural way to rebuild my health from the ground up, and I was determined to discover it. 

I asked my doctor to hold off the surgery for three months. That’s how long I gave myself to make things better. To be honest, I took a huge risk doing that. I don’t suggest you ever ignore your doctor, but I felt like I had no other options. I didn’t want to be sliced open. I didn’t want to live the next ten years relying on pills. To me, that was giving up. 

I started researching everything I could get my hands on about nutrition, superfoods; you name it. I completely changed the way I ate (I even tried a raw diet for a while). If my problems started in my gut, I figured the solution should start there too. 

Around that time, someone introduced me to supplements. Specifically, powdered strains of microalgae. One of them was a marine phytoplankton supplement. Right away, I knew the marine phytoplankton was the only one I was interested in. I noticed that it started to change my health, my perspective and my life. But I knew it could be better. I knew if I could get my hands on clean, raw, unprocessed marine phytoplankton it would be a hundred times better than the processed powdered versions.

The next day I quit my 50+ hour/week job and started traveling and researching full-time. 

I went to Europe, to California; I was searching for the cleanest source of this tiny ocean plant I could get my hands on. 

I found my miracle plant in Spain. 

Rather than growing the phytoplankton in an open pond environment or taking it straight from the polluted ocean, a group of marine biologists was using a photobioreactor to create what was essentially a sealed off mini-ocean. They were able to eliminate pollutants and have greater control over genetic selection this way. 

It was the cleanest and most powerful marine phytoplankton I’d ever tasted. 

That was it for me. I couldn’t go back. The feeling was incredible. Every day I could feel myself getting exponentially healthier. I was used to feeling worse as I aged but this was the opposite. Every day, as I grew older, I felt better and better.

I knew I had to share this feeling with as many people as I possibly could. I flew back home immediately and showed my family this tiny green ocean plant.

That was the start of Activation Products. 

My 16-year-old son Allan coded a makeshift website for me and within a week, we were up and running. Anthony, my oldest son, was in charge of marketing, I was in charge of product development, and Allan was our IT guy. 

We were running the whole operation out of our basement. Ordering batches of marine phytoplankton and mixing them with ocean minerals fresh-to-order. We called it Oceans Alive, and we were sharing this amazing stuff with as many people as we could. I continued traveling back and forth to California, discovering new superfoods and foundational nutrients that were helping me rebuild my body. My health was improving by leaps and bounds.

After three months I went back to the doctor, and my results shocked him. 

This was what I looked like:

I was still suffering from some pretty intense health issues but every day I could feel my body getting stronger, healthier. 

Then I got even luckier. I met a man who pressed raw seed oils. We started talking. I told him about my gut issues and health problems, and he handed me a bottle and suggested that I try some of his oil. Now, I know it sounds crazy, but within probably the first three days, I could tell something was different.

I felt like I was suddenly giving my body the exact thing it had been missing. This oil felt like recovery rocket fuel. 

I linked up with this man and he introduced me to the German engineer who developed his pressing technology. After that, Activation Products started growing almost as quickly as I was healing. 

My sons and I moved out of our basement and started renting a building in a small town in Ontario, Canada. We started hiring more people. Expanding our business. Reaching thousands, tens of thousands of people every day. Sharing the products that changed my life with people looking to improve theirs. 

Over the next ten years our company grew, but the values and principles remained the same. We were always searching for the top ingredients, the top nutrients, the top level of health. We wanted to do everything we could to spread the same natural wellness that had helped me so much.  

Fast Forward to Today.

That’s me now. Healthier than I’ve ever been in my life. I didn’t just recover, I didn’t just rebuild, I was reborn. These superfoods have given me a second chance. A new lease on life. 

Activation Products has grown, but we’re still a family business. We employ about 50 people altogether (half of them my kids...haha). Some of us are experiencing top level health, some of us are still rebuilding our bodies, but every single one of us has the same drive I did ten years ago. The same hunger for discovery. The same need to keep feeling better and better. 

I’ve dedicated the last ten years to fixing my body and uncovering the superfoods to do it. If you’ll let me, my team and I are excited to share those discoveries with you. It took nearly losing my life to wake me up to the simple fact that…  

What you put into your body counts.

It makes a difference. It really does. Functional, foundational nutrients saved my life. Every product you see on this site played a major role in bringing me back to optimal health. I guarantee you that one of these products is going to change your life too. 

Whatever issues brought you here today can be solved. You just need to take a leap of faith like I did all those years ago. These products are naturally improving quality of life for thousands of people right now. Don’t live your life running on empty like I did. Don’t settle for subpar health. Reach. Top level health is just a few clicks away. After all, if you’re not living in a state of top level health… 

You’re not really living. 

To your health, 

Ian Clark,
Founder & CEO,

Activation Products